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Franchise,
Start Up or
Established Business

Investing In A Start Up

45-55% Success Rate

Full Creative Control

Flexible Cost Structure 

Ability To Innovate Freely

Develop Own Systems

High Risk

Which One Is Right For You?

5 Year Success Rate

Buying An Existing Business

80-85% Success Rate

Immediate Cash flow

Existing Customer Base

Established Financial History

Higher Upfront Costs

Need Time To Learn Systems

Unknown Staff

Moderate Risk

Buying A New Franchise

85-90% Success Rate

Proven Business Model

Brand Recognition 

Ongoing Innovation

Community & Network

National Marketing

Extensive Training

Ongoing Support

Easier Financing

Low Risk

Ownership Comparisons

Unlimited

Depends on

Bus. Model

Strong

Investing In A Start Up

Buying A New Franchise

Buying An Existing Business

Must Attract

New Customers

Existing Brand

Awareness

Existing

Customer Base

Unknown

Franchise Fees, Marketing

Purchase Price

Difficult

Easier

Easier

None

Full & On

Going

None

Longest

Moderate

Moderate

None At Launch

Strong

Varies

Category

Risk

Brand Recognition 

Growth

Potential

Time To Profit

Training &

Support

Financing

Options

Start Up

Costs

Customer

Base

High

Low

Moderate

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